About the Dig It Product
Dig It, represented by and! Sales, is a gardening and utility glove. These fashionable and functional gardening and utility gloves are built to protect hands and manicures while you work and play.
About Dig It, the Company
Dig It was dreamed up at a family BBQ way back in 2008. The co-founders were bemoaning the damage that outdoor activities can do to a manicure. Both loved being outdoors in nature, sports, DIY project, and all things gardening. These activities wreaked havoc on their hands and especially their nails. They realized that they were nurturing the seeds of a big idea and the concept was born.
The collaborative design process involved talking to nail technicians, avid DIYers, salon owners and of course gardeners, then taking all that input to industrial designers and glove manufacturers to come up with the perfect design. The icing on the cake? with the addition of packing made from recycled materials, they were able to marry their commitment to all things green with style and function.
In November 2009, Dig It presented their business concept to the Dragons on CBC’s “Dragon’s Den”, making a deal with Kevin O’Leary, also of NBC’s “Shark Tank” fame.
Then, in 2012, Dig It was nominated for RBC’s “Canadian Women Entrepreneur Awards” in the Best New Start-Up category. Over the course of 8 years in business, Dig It has introduced innovative new products and expanded their sales and distribution channels across North America and internationally.
They strive to provide top-quality products and exceptional customer service, meeting the needs of women everywhere, while respecting the environment.
Dig It is proud to volunteer and support events and organizations across the globe. Claudia Harvey, CEO, and Co-Founder as well as a proud mother of 3, sits on the International Board of Global Teen Wealth an independent non-profit with a mandate to empower youth through entrepreneurship.